torafu | 东京涉谷aesop零售店设计

　　Torafu architects在日本东京完成了aesop shibuya的店面设计，这是该澳大利亚护肤品牌的第十家零售店。该项目要求对明治大道的一层空间进行室内重新设计，后面是这个城市热闹的原宿地区。现有结构的门面长度为7米，空间深度为12米，建筑师保留了原有的框架，运用弯曲的木质框架，引导零售体验。
　　torafu architects has completed ‘aesop shibuya’ in tokyo, japan, its tenth retail outlet for the australian skin care brand. the project called for the interior redesign of a first floor space along meiji avenue, trailing towards the city’s lively harajuku area. the existing structure has a frontage of 7 meters and a depth of 12 meters with architects retaining the original framework with the addition of an curved infrastructure which navigates the retail experience.

　　这家店从涉谷地区不断变化的氛围中汲取灵感，涉谷是一个新旧建筑交相辉映的地方。在拆除现有的内部结构后，一个混凝土框架暴露在外，torafu决定保留其目前的状况。板栗木制成的木制框架为其增添了一种干净的表面和对比鲜明的触感。torafu委托日本木家具制造商karimoku new standard生产这些框架的，这些框架将空间组织得像一个分层画廊。
　　the store takes cues from the ever-changing atmosphere of shibuya, an area where old towns and new architecture coincide. after dismantling the existing interior a concrete skeleton was left exposed which torafu architects decided to leave in its current condition. the rawness of this is complimented by fixtures made from chestnut wood offering a clean finish and a contrasting tactility. japanese wood furniture maker karimoku new standard was commisioned by torafu to handle production of these fixtures which organize the space like a tiered gallery.
　　这些木制框架的弧型结构有助于勾勒出内部，成为基础设施的一部分，主导整个空间。空间以一个大水槽为中心，这是aesop商店的支柱，旨在创造一种真实的体验，鼓励顾客试用产品。在空间的左侧，一个独立的岛屿提供了一个销售点。与此同时，商店前面的一个弯曲的长椅，与对面的层叠书架的形式相呼应，为游客创造了一个私密的空间。至于地面，羊绒地毯占据了现有混凝土的部分，每当人们从坚硬的路面进入商店时，从脚部开始给人一种柔软的印象。
　　the curvature of these wooden units helps to delineate the interior, forming part of a larger infrastructure which navigates the space as a whole. the roundabout plan is centered on a large sink, a mainstay in aesop stores which aims to create an authentic experience encouraging customers to try out products. running adjacent to the left-hand side of the space, a separate island offers a place for point of sale. meanwhile, a curved bench at the front of the store, mirroring the form of the tiered shelving sat opposite, creates an intimate space for visitors to sit. as for the floor, cashmere carpet occupies areas on the existing concrete giving an impression of softness starting at the feet whenever people enter the store from the hard road surface.

　　建筑师为aesop店面出口选择了镀锌钢覆层，使外立面和内部金属配件之间保持统一。作为街面商店的门面，外立面的设计通过增加屋檐来继承现有环境，屋檐似乎重复应用了隔壁建筑入口的拱形大门。
　　the architects chose galvanised steel cladding for the aesop outlet, imparting unity between the façade and the metal fittings inside. serving as the face of the street-level store, the façade was designed to inherit the existing environment by adding eaves that appear to repeat the arch-shaped gate applied to the entrance of the next-door building.
　　Torafu解释说：“我们想到了一个原始结构和新装潢可以共存的空间。仿佛是为了回应涩谷地区的不断更新发展，我们的目标是创造一个拥有新旧动态对比的商业空间。”
　　‘we thought of a space where foundation and finish would coexist,’ torafu architects explains. as though in response to the continuous renewal of shibuya, we aimed to create a store space that possessed a dynamic contrast between the old and the new.

　　完整项目信息
　　项目名称：东京aesop商店
　　项目位置：东京涩谷
　　项目类型：商业空间/aesop商店
　　完成时间：2018
　　使用材料：镀锌钢、混凝土、板栗木
　　设计公司：torafu architects
　　设计团队：archiee(yusuke kinoshita & daisuke sekine)
　　摄影：aesop

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