GEOM design | 广州珠江新城jpg coffee

　　GEOM design最近在珠江新城打造了“JPG咖啡 & LAB汉堡”。采用简单的红砖立面，密集的立面打破了周围建筑的建筑语言。中间有两个黑色的窗口，路人可以从那里买杯咖啡，该项目在繁忙的城市环境中产生了最小的干预。
　　chinese studio, GEOM design, has built ‘JPG coffee & LAB burger’ situated in china‘s zhujiang new town. formed using a simple red brick façade, the dense elevation breaks with the architectural language of the surrounding buildings, which are made up of towering glass structures. punctuated by two black aluminium openings, from which passersby can buy a cup of coffee, the project results in a minimal, introspective intervention within the busy urban environment.

　　总建筑面积为38平方米。建筑师将空间一分为二，为顾客提供两个服务站。仅限外带的经营模式，满足了现代人快节奏的消费体验。接近窗口时，柔和的光线下全黑的墙壁使咖啡师和汉堡师的制作过程成为聚焦点。
　　the floor plan covers a total floor area of 38 m2. the architect has split the space into two, providing two stations for customers to be served. the ‘take-out-only’ type of cafe has been designed to cater for the fast-paced urban context. upon approaching the windows, the all-black walls in soft light make the barista and hamburger maker’s production process the focus of the design.

　　建筑的外立面由窑炉烧制的烧结砖建造而成。颜色简单自然，对街道立面形成强烈的冲击。此外，原砖材料取自天然粘土、陶土和页岩，这意味着在建筑使用寿命结束后，它可以被粉碎和回收，再次制造砖制品。因此，该项目在创建珠江新城新的建筑干预的同时，也促进了可持续发展的理念。
　　the façade of the building is built from sintered bricks produced by kiln roasting. the color is simple and natural, which forms a strong impact on the street elevation. in addition, the raw brick material is taken from natural clay, argil and shale, meaning that after the life of the building, it can be crushed and recycled to make brick products again. therefore, the project also promotes ideas of sustainability while creating a new architectural intervention in zhujiang new town.

　　∇ 平面图

　　主要项目信息
　　项目名称：jpg coffee
　　设计公司：几何形态
　　公司网站：www.geomdesign.com
　　联系邮箱：375661322@qq.com
　　项目设计 & 完成年份：2019.5/2019.8
　　主创及设计团队：马煜钊，叶国苏
　　项目地址：广东，广州珠江新城高德置地广场
　　建筑面积：38m²
　　摄影版权：几何形态

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