苏格兰工作室Tom Pigeon为英国和北爱尔兰奥林匹克代表队设计了一系列抽象图案,描绘了GB在即将到来的2020年东京夏季奥运会参加的赛事。 印刷带有圆圈,线条和点,对应了GB团队运动中涉及的项目:帆船,体操,田径,自行车,赛艇和游泳。
Scottish studio Tom Pigeon has designed a series of abstract prints for the Great Britain and Northern Ireland Olympic Team, depicting some of the events Team GB will compete in during the upcoming 2020 Tokyo Summer Olympic Games. The screen-printed artworks feature circles, lines and dots that combine to evoke the dynamic movement involved in six of Team GB’s key sports: sailing, gymnastics, athletics, cycling, rowing and swimming.
Tom Pigeon的创意总监Kirsty Thomas说:“不希望它看起来像一个在跑道上奔跑的人,因为那样太俗气了,试想过将运动名称直接写进艺术品中,但是缺乏神秘感,我们更期待观者之间的交谈和猜测。”
‘I didn’t want it to look like a person made out of shapes running on a track because that would just be cheesy,’ says Kirsty Thomas, creative director at Tom Pigeon, who worked with Team GB’s merchandising team to develop the collection. ‘We talked about including the name of the sport,’ she adds, ‘but the customer will know what it is so then it becomes a conversation piece to see if other people can figure it out.’
Thomas自由发挥,展现简约、俏皮设计风格。灵感来自上世纪六七十年代的经典奥运海报,以及俄罗斯建构主义艺术的平面美学。作为对主办城市的一种致敬,每一幅作品都融入了一个红色圆圈,代表日本国旗冉冉升起的太阳。“圆圈给了设计灵感,玩起来很有趣,”Thomas说。“每一幅画都代表了不同的东西,所以花了一段时间才弄清楚。”
Thomas was given free rein to create designs in her signature pared-back, playful style. Inspiration came from classic Olympic posters from the 1960s and 1970s, as well as the bold, graphic aesthetic of Russian constructivist art. As a nod to the host city, each