Ferrari: Under the Skin at the Design Museum in London, UK

　　Marking the 70th anniversary of the launch of the first Ferrari car in 1947, the Design Museum in London is hosting Ferrari: Under the Skin, a major exhibition that traces the company’s rise to its present iconic status. Featuring a selection of famous cars worth an astounding 140 million pounds as well as drawings, models, personal letters and other memorabilia, the show explores Ferrari’s pre-eminence in automotive design and brand value.
　　The exhibition opens with an exploration of the life of the company’s founder Enzo Ferrari whose ambition to build the ultimate racing car led him to establish his own car manufacturing company in 1939 following a successful career as a racing driver. Defying the market trends of the post-war period which saw automakers focus on economy vehicles and scooters, Enzo’s first design, the 125 S, which visitors can examine through an exact replica and a selection of original drawings, was a sleek racing machine powered with a V12 engine, its fiery red colour destined to become synonymous with the brand.

　　125 S is positioned at the entrance of the Ferrari factory, 1947. Photo courtesy of Ferrari.

　　Enzo Ferrari with the 125 S in the courtyard of Fabbrica. At the wheel is Ferdinando Nando Righetti. Photo courtesy of Ferrari.

　　Enzo Ferrari in Factory, 1947. Photo courtesy of Ferrari.

　　Enzo Ferrari, 1972. Photo courtesy of Ferrari.

　　First Ferrari win in a GP valid for the Formula 1 World Championship, 1951. Photo courtesy of Ferrari.
　　Visitors are granted a rare, behind-the-scenes glimpse at the secretive world of Ferrari's modus operandi which creatively combines engineering, manufacturing and design to produce a product of technological and aesthetic marvel. Featuring a variety of hand-drawn sketches and sculptural techniques, from hand-crafted wooden through to high-tech wind tunnel models, the exhibition demonstrates the varied techniques used throughout Ferrari's history to develop a design from conception to final product (the most impressive in this section being an original, life-size, hand-crafted clay design model of the J50, a 2016 limited series of 10 cars commemorating the 50th anniversary of Ferrari in Japan).
　　Part of the allure of the Ferrari brand is its celebrity clientele whose enthusiasm for its cars both established the brand as we know it today and perpetuate its enduring appeal. Photographs and notes on display showcase some of the famous owners throughout its history such as Miles Davis, Clint Eastwood, Sammy Davis Jr., Brigitte Bardot and Peter Sellers, while others are represented by their own cars including Pink Floyd drummer Nick Mason’s F40 (1988), head of Fiat Gianni Agnelli’s 166 MM (1950) and renowned British driver Peter Collins’ 250 GT Cabriolet (1957).
　　Ferrari triumphant parade after the first three seats in Daytona, 1967. Photo courtesy of Ferrari.

　　Enzo Ferrari at the entrance of the Ferrari Factory, 1957. Photo courtesy of Ferrari.

　　Enzo Ferrari at the Italian GP, Monza 1961. Photo courtesy of Ferrari.

　　Enzo Ferrari at the Targa Florio in 1920. - The car is an Alfa Romeo 40-60 HP Racing Type. Photo courtesy of Ferrari.

　　Ferrari 275 GTB 4 by Scaglietti with Steve McQueen, 1967. Photo Courtesy of RM Auctions and Ferrari.

　　Peter Whitehead in action with the Ferrari 125 F1 The pilot will win the GP of Czechoslovakia in Brno 1949. Photo courtesy of Ferrari.
　　Kimi Raikkonen at Russian Grand Prix at Sochi. Photo courtesy of Ferrari.

　　The car is the 156 F1, no. 50; The engine hanging, in the foreground, is 6-cylinder V of 65. Photo courtesy of Ferrari.

　　Ferrari 166-195 Sport Coupé MM Figurino a c

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