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Carving a prominent space in New York City’s burgeoning cultural landscape is no easy task for a newcomer but it’s exactly what Stockholm’s Fotografiska museum accomplished with the opening of its American outpost last December. Taking over a late 19th century, Renaissance Revival-style landmark in the Flatiron district, Fotografiska NYC has certainly made a splash with its enchanting venue but even more so with its bold programmatic approach that combines rotating exhibitions with a rich calendar of events and a chic new restaurant and cocktail lounge, helmed by famed restaurateur Stephen Starr and designed by acclaimed design practice Roman and Williams. With a museum café and a finely curated bookshop to boot, Fotografiska NYC is poised to become a nexus of art, culture and food.
Renovated by local architecture practice CetraRuddy in collaboration with Fotografiska’s co-founders and brothers Jan and Per Broman, the 1890s former church mission house has regained its original grandeur, welcoming visitors into an immersive environment that unfolds across six floors as a journey of the unexpected. Nowhere is this more palpable than in Verōnika, the museum’s first-floor, fine dining restaurant which takes its name from the Patron Saint of Photography. Inspired by the grand cafés and brasseries found in European cities like Paris, Vienna, and Budapest, Roman and Williams’ interior design approached the building’s Beaux-Arts aesthetic with a photographer’s eye creating a “gestalt of light, form and composition”. 
Entering through a twilight-coloured hallway, guests are immersed into a mystical Bohemian Forest landscape courtesy of an enchanting mural that speaks of the interrelationship between painting and photography. Swathed in dark, earthy tones that extend to the plush velvet upholstery, rich carpets and floor tiling, the bar area is imbued with a dreamy, romantic aura, enhanced by the building’s original stained windows which have been meticulously restored. Much brighter in tone, the dining area is distinguished by a soft palette of natural colours and pale oak floors. Soaring ceilings, towering arched windows and wood-trimmed arches are complemented by bespoke Art Deco-inspired brass chandeliers by Roman and Williams, cushy blue banquettes and custom egg-shaped lights that adorn the marble table tops. Inspired by De Chirico’s paintings, a series of blackened brass arched doorways that serves as the entrance to the kitchen add a modernist touch to the interior design’s nostalgic grandeur. 
Extending over three floors above Verōnika, Fotografiska’s exhibition spaces eschew the antiseptic ambience of the typical “white cube” aesthetic, sporting instead dark coloured walls and tight spotlights that create a welcoming, theatrical ambience. Similarly, a multipurpose space on the top floor, used for temporary installations, talks, concerts and other happenings, revels in the beauty of the exposed cast-iron steel structure - an architectural innovation at the time of the building’s construction. Inaugurating the space, an installation of framed photographs and large scale vinyl prints showcased the work of Danny Clinch, one of the most acclaimed photographers of popular music. Titled “Amplifier, Photographs by Danny Clinch”, the exhibition, which ran until January 20, 2020, featured the most iconic shots taken over the span of his illustrious career. 
The multipurpose space on the top floor of the building. Photo by Adrian Gaut. 
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