Kube Arquitetura | Self+品牌实体店设计

　　Self+品牌实体店位于里约热内卢波西米亚的社区之一博塔福戈，我们使用了激发品牌灵感的人物角色来创造商店设计的概念。
　　For the physical store of the label Self+, in Botafogo, one of the most bohemian neighborhoods in Rio de Janeiro, we used the persona who inspires the brand to create the concept of the store design.

　　角色是一个寻求自我认识并反映她向世界展示自己方式的女性。为了在商店的概念中体现它，家具是模块化和灵活的，可以根据可用的产品、品牌进行改造和翻新。
　　The persona is a woman in a search of self-knowledgeand that reflect the way she presents herself to the world. To reflect it in the concept of the store, the furniture is modular and flexible what allows transformations according to theproducts available, brand transformations and renovation.
　　内部是由不同的碎片组成的，就像在不同的旅行中发现的那样。墙壁上绘有不同颜色的几何图形，象征着一个不断变化的女人。
　　The inside was build up from separate pieces like they were found in different trips.The walls are painted with geometric forms in different colors as a metaphor for the woman who is always changing.

　　材料的选择唤起了回忆和情感，植物也带来了一种自然的感觉。其中一个衣架呈三角形，体现了和谐与平衡。
　　The materials have been chosen to evoke memories and affection and the plants bring a touch of nature inside. One of the Clothes Rack has a triangle shape, thatrepresets harmony and balance.
　　立面只有一面窗户，可以根据季节、收藏和品牌定位进行改造。左边是一个客厅，你可以坐在那里，在书架上换书，或者只是在等人。
　　The façade have window only on one side and it can transform conforming to the seasons, the collection and the brand position. On the left a living room was projected where you can seat, change books on the collaborative shelf or just wait for someone.
　　它是由金属板制成的，能够与植物和装饰元素相结合，而且外观从不相同，强化了根据新发现进行再创造的概念。
　　It is made by metal panels that are able to receive plants and decorative elements and never look the same reinforcing the concept of reinvent according to new discoveries.

　　∇ 平面图 plan

　　∇ 立面图 elevation

　　∇ 剖面图 sections

　　完整项目信息
　　项目名称：Self+
　　项目位置：巴西里约热内卢
　　项目类型：商业空间/品牌实体店
　　完成时间：2018
　　项目面积：42平方米
　　设计公司：Kube Arquitetura
　　设计团队：Bárbara Mingozzi, Carolina Magoga, Ivna Reis, Lucia Santoro, Raphaela Fogaça
　　摄影：João Magnus

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