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Beyond nunu 创始人用七年的时间从一个童鞋加工商转型为潮鞋品牌，通过自创品牌、工艺研究、在不断的实践着他对产品思想的定义。从最初热衷产品到对企业的空间形象、品牌视觉形象要求的提升。在2020年的时候找到了拾一设计团队，希望设计师可以结合Beyond nunu产品的理念及他创办企业的思想通过空间的设计及品牌的VI升级帮助他更精准的传达企业理念。 The founder of Beyond nunu has transformed from a children's shoe manufacturer to a trendy shoe brand in seven years. Through his own brand and process research, he is constantly practicing his definition of product ideas. From the initial enthusiasm for products to the enhancement of the corporate spatial image and brand visual image requirements. In 2020, I found the design team of Shiyi. I hope that the designer can combine the concept of Beyond nunu products and the idea of starting a company to help him convey the corporate concept more accurately through the design of the space and the VI upgrade of the brand. 
01 塑造 / Shaping Beyond nunu 由品牌视觉（Brand Vision）开始到空间设计全权交由我们重塑升级，通过理解其空间传达的品牌理念，我们将多维的设计想法进行了融合。 From the brand vision (Brand Vision) to the space design, we have the full power to reshape and upgrade. By understanding the brand concept conveyed by the space, we have integrated multi-dimensional design ideas. 
设计师希望将空间设计得既简单又有趣，大厅、接待区的处理关系，线条、光影、与材质的结合。各个面都能表现出不同的形态，使人可以享受一种不重复的观看体验。内部采用同一的色调，以此来强调空间风格定位。 The designer hopes to design the space to be simple and interesting. The processing relationship of the lobby and the reception area, the line, light and shadow, and the combination of materials can show different forms so that people can enjoy a non-repetitive viewing experience. The interior uses the same Tones are used to emphasize spatial style positioning. 
02 交 织 / Interweave 旧与新，过去与当下 Old and new, past and present 打造品牌承旧启新，深层次的蜕变转换，保持“空杯心态”和“归零”意识，才有不断超越自己的动力。 Only by keeping the "empty cup mentality" and "return to zero" consciousness can we continuously surpass ourselves. 
03 形 式 / Form 深浅色系加持 Deep and light color system blessing 「线条」的型态，是西方逻辑思维上最客观的表现。灯光跟随路径，呈现视觉，几个不同的墙面连接，高度开放的视野，给予更多维度的伸展。 The pattern of "line" is the most objective expression of western logical thinking. Light follows the path, presents the vision, and connects several different walls. A highly open vision extends more dimensions. 
04 体 验 / Experience 根据客户对产品的需求，设计师做了两种截然不同的展示厅，利落的线条和灵动的设计，让客户进入这个空间的时候，目光所至皆是产品。 According to the customer's demand for the product, the designer has made two completely different showrooms. The neat lines and the smart design allow customers to enter this space, where they can look at the product. 
打造一个具有审美高度的精致环境，通过对眼睛和内心的松弛留下舒适，将在这个特别的空间得到体验，米白色留给产品展示最好的背景，从而形成微妙的动线关系。 Create an exquisite environment with an aesthetic height, leave comfort to the eyes and heart, and experience in this special space. The beige color is left as the best background for product display, thus forming a subtle movement relationship. 
强烈对比，视觉反差 Strong contrast 设计师做了一些色彩的分块，通过曲线的面在空间上做表达，延伸跨越的墙壁和天花板，创建了一个特别的展示区，类似魔方的组合高矮不一，制造出不同的曲线和层次。 The designer made some color divisions to express in the space through curved surfaces, extending across the walls and ceilings to create a special display area, similar to the Rubik’s cube combination of different heights, creating different curves and levels. 
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