试读已结束，请付费阅读全文。
本文只能试读49%,付费后可阅读全文。
零售空间的设计是为了吸引人们去购物，由Golden设计的Viktoria & Woods旗舰店做到了这一点。将空间与澳大利亚时装公司的主旨相结合，室内设计作为品牌的具体呈现。 Retail spaces are designed to draw people in to shop, and the new Viktoria & Woods flagship designed by Golden does so victoriously. Aligning the physical space to the Australian fashion company’s ethos, the interior acts as a physical manifestation of the brand. 
位于墨尔本著名的购物目的地之一Chadstone，室内的极简主义与其周围环境形成对比。Golden专注于商店的布局，以材料、纹理、木作和色调实现豪华的氛围。 Located in one of Melbourne’s renowned shopping destinations, Chadstone, the effortlessly minimalist interior sits in contrast to its surroundings. Golden focused on the store layout, the joinery and the textures to achieve a luxurious feel with an honest material palette. 
入口时，落地玻璃吸引人们在欣赏内部的设计。双层天花板高度为自然光注入中庭提供了完美的背景，柔和地照亮了façade的灰泥墙面。曲线的引入，引导这顾客的视线。 Upon entry, the transparency of the shopfront contributes to the spatial cues inside, drawing people within to appreciate the design and the fashion. The double ceiling height provides the perfect backdrop for natural light to be infused through an atrium, softly illuminating the stucco wall finish of the façade. Curves are introduced to gently lead the eye around the store. 
室内对称层架延伸了顾客的视野，层架后部隐藏着整个商店的试衣间，粗粝的墙壁和混凝土地板装饰着蒙古山羊毛地毯。更衣室配备了通体镜子和软而轻的绒面窗帘，为整体带来平静的体验。Golden安装了嵌入式照明来加强商店的存在感，橱窗的摆设让人联想到艺术画廊，光能够反映出Nestos大理石货架玛瑙般的优雅品质。 Inside, symmetry frames the experience and prolongs the view, culminating in the styling suites at the rear of the store that act as the focal point of the design. Rendered walls and tonal concrete floor accompany the sustainably sourced Mongolian goat hair carpet. The change rooms are equipped with full-length mirrors and suede curtains that imitate a soft and lightweight movement, adding to the overall calming experience. Golden installed recessed lighting to enhance the store’s perimeter, where clothing rails and shoe plinths reminisce an art gallery – enabling light to reflect the onyx-like qualities of the Nestos marble shelving. 
石英石柜台位于空间的中心，其柔和的绿色是设计中真正的焦点。纹理朝向在不干扰空间动线的情况下受到顾客的喜爱。更衣等候区内一个长凳覆盖着日本马赛克瓷砖。Faye Toogood的松软扶手椅(Puffy Armchair)邀请伴侣坐下来放松，而他们的另一半则尽情购物。 With its soft green hues, the point-of-sale Quartzite counter is the true hero of the fit-out. Positioned in the centre of the space, its sideways orientation is welcoming without disrupting the spatial flow. A product table of a similar shape is clad with handcrafted Japanese mosaic tiles. Faye Toogood’s Puffy Armchair juxtaposes the rectilinear forms, set to the side inviting customers – or partners who hold the bags – to sit and relax while their significant others shop to their heart’s content. 
Golden与James Howe的共同创作了更衣室中手工编织凳，反映品牌对当地艺术和设计的热爱，Lucy Montgomery富有曲线美的 Le Sirenuse 镜子悬挂在更衣等候区，向Positano 俯瞰地中海的梦想致敬。 Reflecting the brands’ love of local art and design, Golden’s collaboration with James Howe resulted in custom handwoven stools found in the changerooms. Lucy Montgomery’s softly curved Le Sirenuse mirror hangs in the styling suites as a nostalgic nod to the dream destination in Positano overlooking the Mediterranean Sea. 
Golden 经过深思熟虑的室内设计模仿了Viktoria & Woods 产品的品牌调性。随着品牌扩大其产品供应，同时以多种方式展示适合未来的配饰和家居用品。 The considered physical design curation by Golden emulates the feeling of wearing Viktoria & Woods’ clothes. E |
